Ultimate Guide to Baidu SEO

Baidu is the undisputed leader in China search. To be truly successful in China SEO, you’ll need a deep understanding of how to optimize for the search giant.

However, optimizing for Baidu using the same approach used for Google is unlikely to find your site ranking near the top of page 1. Baidu SEO comes with its own unique and challenging environment of complex language issues, cultural differences, user behavior, legal issues, censorship, and technical considerations.

While the internet is full of guides on how to do SEO for Google, few resources exist in English (or Chinese for that matter) for Baidu SEO. What guides do exist are generally superficial and merely cover the basics. That’s why we’ve created the definitive guide to Baidu SEO to share with the world the expertise we’ve curated through years of developing SEO tools for both global and Asian markets.

This massive, in-depth guide will cover all aspects of Baidu SEO, providing you with everything you need to rocket your site to the top of the rankings and master the complex world of SEO in China. We’ll go deep into all of the unique considerations that must be kept in mind when optimizing for Baidu rather than Google.

Let’s begin with an introduction to Baidu SEO and how it’s different than Google.